"Jewellery Alliance" began operating in 2004. We have taken the hassle out of online watch and electronic shopping as well as offering outstanding service. Since the launch of our online division we are proud to say that we are the largest online Casio, Seiko and Citizen retailer in South Africa!

We understand that purchasing over the internet might be a very nerve wracking experience. It is wise to find out whether the online store you are buying from is reputable and to make sure that they are not fly by nighters.

As South Africa's leading authorised watch retailers we only offer authorised products which means that all products sold by ourselves come with a full South African warranty.

Still not sure?

We suggest calling Casio, Seiko or Citizen distributors to find out about our impeccable track record as well as to put your mind at ease. Please note that if the we cannot unfortunately support goods which have not been purchased through ourselves so please do your homework before buying and do not just use price as a final deal closer.